SWEET OBSESSION

Sweet Obsession is a cake & pastries shop in the Kitsilano neighbourhood of Vancouver. Currently they hold the record as the greenest restaurant in the city, which hasn’t been properly advertised in their old branding. A new logo, packaging, UI, website, and advertising were designed to suit their younger, eco-conscious target audience.

In order to position Sweet Obsession as the greenest restaurant in the city, all packaging is biodegradable and has built-in rose seeds, allowing roses to grow.